Honest to Greatness: How Today's Leaders Use Brutal Honesty to Achieve Massive Success

Peter Kozodoy

BenBella Books/August 11, 2020

About the Book

Thanks to the internet, it’s easier than ever for consumers to research a company’s true beliefs and practices. Today’s consumers have enormous power to decide which brands are worth their time and money—and their consideration involves far more than product quality alone. 

Caught woefully unprepared, most businesses are still struggling to adapt as they continue to follow archaic, detrimental business practices. Meanwhile, as both shoppers and employees, the rising Millennial generation is making their stance perfectly clear: They are not interested in supporting organizations that seem deceitful, soulless, or dishonest. 

Given this monumental shift, the only way for today’s leaders to achieve personal and professional success is to embrace honesty and authenticity as core values. 

In Honest to Greatness, serial Inc.5000 entrepreneur Peter Kozodoy provides new, fundamental frameworks—built on the cornerstone of honesty—that everyone in business must adopt in order to achieve industry-leading success in the 21st century. 

Through case studies and interviews with leaders at Bridgewater Associates, Sprint, Quicken Loans, Domino's Pizza, The Ritz-Carlton and more, Kozodoy presents fresh business concepts that anyone in the workplace can understand and implement in order to: 

Reach, attract, and retain more of your best customers in a transparent world
Recruit and inspire the best talent from your industry
Create a culture of innovation that dominates your competitors
Drive industry-leading profitability and growth
Set and achieve the “right” goals for your life and business
Strategically position yourself and your organization for future success 
Filled with powerful lessons for current and future leaders, this timely book demonstrates how to use both personal and organizational honesty to achieve true greatness in life and business.


About the Author

Peter Kozodoy is an Inc. columnist, keynote speaker, Inc. 5000 serial entrepreneur and business coach. In his largest company, Peter serves as the Partner and Chief Strategy Officer of GEM Advertising—a full-service strategic communications agency for high-growth B2C companies. His work at GEM has been featured in CNBC, Yahoo!, Bloomberg, Reuters and MarketWatch, and has earned him Telly, Pixie, Communicator, Aurora, Davey and W3 awards. He is a member of both Entrepreneur’s Organization in New York and the Young Entrepreneur Council, and holds both a B.A. in Economics from Brandeis University and an MBA from Columbia Business School.