Honest to Greatness: How Today's Leaders Use Brutal Honesty to Achieve Massive Success

Peter Kozodoy

BenBella Books/August 11, 2020

“Honest to Greatness is a timely read for anyone who wants to engage with consumers in today's market. Peter Kozodoy sheds light on why some companies soar and others falter—it is as fascinating as it is informative!”

—Barbara Corcoran, Shark Tank star and founder of The Corcoran Group

“Honest to Greatness should be required reading for any aspiring leader. Filled with jaw-dropping stories and packed with actionable business tips, this book forces you out of your comfort zone and inspires you to make huge changes in your life and business!”

—Richie Norton, author of The Power of Starting Something Stupid

“This is honestly one of the best books I’ve read in quite some time!”

—Marshall Goldsmith, New York Times #1 bestselling author of Triggers, Mojo, and What Got You Here Won’t Get You There

“Honest to Greatness explains why leaders need to be honest with others, but most importantly, honest with themselves. The book is chock-full of examples from companies like Domino’s, Quicken Loans, The Ritz-Carlton, and Netflix, where leader-led cultures, focused on ‘honest’ practices like learning from customers and frontline employees, led to transformative breakthroughs.”

—Dan Hesse, former CEO of Sprint

“The old rules of business no longer work in today’s complicated environment. Only the most honest, transparent leaders and organizations will thrive into the future—and that's where Honest to Greatness comes in. You can't afford to miss this book.”

—Dave Kerpen, New York Times bestselling author of Likeable Social Media

“So well written, so timely. This book is a refreshing deep dive into the transformative power of total transparency. A masterpiece!”

—Gino Wickman, author of Traction and Entrepreneurial Leap

About the Book

In today’s hyper-transparent world, consumers have enormous power to decide which brands are worth their time and money—so how do you make sure they choose yours?

Unfortunately, most leaders and organizations stuck following archaic, detrimental business practices. Meanwhile, savvy consumers and employees across every generation are making their stance perfectly clear: They are not interested in supporting organizations that seem inauthentic, soulless, or untrustworthy.

In this environment, only the honest will survive.

In Honest to Greatness, serial Inc. 5000 entrepreneur Peter Kozodoy shows how today’s greatest business leaders use honesty—not as a touchy-feely core value, but as a business strategy that produces game-changing, industry-dominating success.

Through case studies and interviews with leaders at Bridgewater Associates, Sprint, Quicken Loans, Domino’s, The Ritz-Carlton, and more, Kozodoy presents fresh business concepts that anyone in the workplace can implement in order to: 

Reach, engage, and retain your best customers
Attract and inspire the best talent in any industry
Create an unbeatable culture of innovation that dominates your competitors
Earn your team’s respect and loyalty 
Unlock deep personal fulfillment by setting the “right” goals
Filled with powerful lessons for current and future leaders, this timely book demonstrates how to use honesty at both the organizational and individual level to achieve true greatness in business and in life.


About the Author

Peter Kozodoy is an Inc. 5000 serial entrepreneur, TEDx speaker, and business coach who works with organizations and their leaders to help them overcome self-limiting bullsh*t and use honesty to achieve greatness. His articles on leadership and entrepreneurship have appeared in Forbes, Inc., HuffPost, PR Daily, and more. He holds a BA in economics from Brandeis University and an MBA from Columbia Business School, and lives outside New York City with his wife and their spoiled dog. To strike up an honest conversation, visit PeterKozodoy.com.